24.6.13
Cannes Awards 2013
Dumb Ways to Die,
a safety campaign for Metro Trains in Melbourne, won the top prize in
the film, radio, PR, direct and integrated categories, the first
campaign ever to be so successful at Cannes. The wins follow on from the
Black Pencil which the work won at D&AD this year, making a remarkable run for the agency and the film's animator, Julian Frost.
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